More than 300 employees from breweries, distilleries, cideries and other craft beverage makers around the world descended on Portland, Oregon for Orchestrate, our annual user conference.

Now In its 7th year, the annual Orchestrate conference provides a central meeting place for OBeer brewery software users to network, attend classes, discuss future trends and outline steps to digitally transform brewery business operations.

Orchestrate offered 50+ classes on brewery best business practices, addressed industry changes, and discussed the future of the industry amid a recent government shutdown, slowed growth and increased competition.

Here are five key highlights from Orchestrate 2019:

Focusing on a Strong Foundation for the Future

A large part of the day two keynote from Orchestra Software CEO, Brad Windecker, was the announcement that Orchestra’s immediate focus will be improving the core Orchestrated platform. This includes improving the overall user experience for the Orchestrated community, and preparing for an increasingly mobile workforce.

“I’m really curious to see what the future holds for the brewing community,” said Zachary Rice, Business Applications Engineer at Firestone Walker Brewing Co. “With technology always growing and newer business practices being used, it’s exciting to imagine what a brewing company will look like in the next 10-20 years.”

Rice was one of several featured Orchestrate speakers from other leading craft breweries including Fremont Brewing Co., Modern Times Beer, and Cascade Brewing Co.

OBeer Mobile Inventory App

OBeer Mobile Inventory App

Early Adopter Program

We also announced the launch of early adopter programs. Initially available with the Mobile Sales App and a Square POS Integration, this program allows customers to apply to be early beta testers for new products.

The early adopter program aligns with our plan to help customers solve problems throughout their value chain, starting with the integration of retail operations and empowering an increasingly mobile sales force.

Partner Program

The day two keynote included the official announcement of Orchestrated’s partnership with Square. Orchestrated and Square publicly joined forces last fall in order to create an integration that makes life in a brewery tasting room easier. Expect to see more partner announcements in the future as we continue to focus on our foundation as well as improving the user experience.

OBeer & Square Integration

Orchestrated & Square Integration


Last year we launched OBeer SightGlass, a free analytics tool for all OBeer brewery software users. The conference provided users an opportunity for feedback as well as a hands-on demonstration. The customizable brewery analytics dashboard provides a quick glance into what is currently happening in the brewery. It’s perfect for brewers on the production floor or owners in the back office desiring quick insights into real-time profitability. Already an OBeer user? Contact our Success team to get started using SightGlass.

OBeer brewery analytics dashboard


One of the most touted aspects of Orchestrate is networking with other Orchestrated users. We heard your feedback and introduced a networking hour specifically aimed to help you get the most out of the connections you make at Orchestrate. This year’s networking hour also featured customer awards including: “Most Hungover”, “Biggest Groupie”, and “Overachiever”.

OBeer Customer Awards: Modern Times - Entourage Award

OBeer Customer Awards: Modern Times – Entourage Award

Customer Awards: Overachiever Award

OBeer Customer Awards: Overachiever Award


With Orchestrate 2019 in the books, it’s onward to Orchestrate 2020! We will see you back in Portland February 19-21, 2020! Subscribe to our blog on the right to stay up to date with products news, updates and upcoming events.