Orchestra Software President, Brad Windecker will join a moderated panel discussion along side OBeer customers Conner Helton, Assistant Controller of Avery Brewing Company, and Paul Burgis, CFO of Golden Road Brewing Company as they discuss cloud technology, innovation and OrchestratedBEER, an all-in-one brewery management software solution built on the SAP Business One platform. The discussion will take place during SapphireNOW, the largest business technology event in the world, with an expected attendance of more than 25,000.


Helton will present real-world examples of utilizing information technology such as iPads on the brewery floor, web based beer production scheduling and ERP brewery management software in a cloud-hosted environment to facilitate expansion in a growing brewery environment.

Burgis will discuss the process of selecting cloud-based OrchestratedBEER brewery management software at the early stages of the business and how the software has scaled to meet the increasing demands of a rapidly growing craft brewery.


During the three day event, both Helton and Burgis will also be interviewed by the technology writers and industry analysts like Cindy Jutras of Mint Jutras, an independent research-based consulting firm that specializes in analyzing the business impact of enterprise applications.

“Cindy Jutras is a widely recognized expert in analyzing the impact of enterprise applications on business performance. Utilizing over 35 years of corporate experience and specific expertise in manufacturing, supply chain, customer service and business performance management, Cindy has spent the past 6 years benchmarking the performance of software solutions in  the context of the business benefits of technology.interested in how small businesses leverage technology and software.”

“It’s an honor to have our customers at SAPPHIRENOW, the world’s largest business technology event…” said Windecker. “Both Avery and Golden Road are experiencing extraordinary growth and pride themselves on leveraging IT to support their expansion and set the stage for further growth in the future. OrchestratedBEER customers are the best run craft breweries in the country, so it’s great to have the technology press recognize their achievements and innovation.”

A webcast of the three-day event will be available publicly through a live stream on the SAPPHIRENOW website.

About SapphireNOW:

Sapphire NowSAPPHIRENOW is an annual conference held in collaboration with the Americas’ SAP Users’ Group (ASUG) to form the largest business technology event in the world, with an expected attendance of more than 25,000. ASUG consists of 3,700-plus member companies, SAP customers, end users and partners. The SAPPHIRENOW conference features keynote presentations from influential thought leaders like SAP CEO Bill McDermott and a host of other industry leaders explaining how to use the latest technologies and IT strategies to simplify operations, unleash human potential, and improve everyday life.

About Orchestra Software:

Orchestra Software is an enterprise software company that creates industry vertical solutions that are scalable for large companies, but affordable enough for small growing companies. Our industry specific software consolidates all company operations into one single application, providing an unparalleled insight into the business, and creating opportunity for cost savings and increased profitability.

OrchestratedBEER is an “all-in-one” business management software solution that helps manage every aspect of a brewery from accounting in the back office to iPads on the brewery floor. OrchestratedBEER is developed, supported and maintained by Orchestra Software under one roof in Beaverton, Oregon, USA.