CBC 2018 Recap
We’re excited to have had another successful week at the Craft Brewers Conference in Nashville. Here are some of the highlights of our time in the Music City.
A Strong Presence on the BrewExpo Floor
For the second consecutive year, the OrchestratedBEER booth had a larger 20’ x 30’ footprint which was readily easy to find via our trademark white balloon. Being located next to one of the hospitality beer taps didn’t hurt either!
The team from Orchestra was our largest yet as 9 attended CBC, 3 of which were members of our Customer Success team who continued to pursue our goal of putting customers first. Our focus of the conference was to not only interact with prospective customers, but to learn from our existing ones, enabling Orchestra to better understand their needs as they relate to the current state of the industry.
It was especially exciting for the team to unveil our new partnership with Square as a POS integration, present our new Analytics Portal, and discuss our CBC Exclusive Pricing, valid through the end of May.
Speaking Session: A Single Source of the Truth
Joined by Maegen Humes of The Dudes Brewing, Matt Robbins of Trim Tab Brewing, and Jason Heystek of Founders Brewing, Orchestra’s CEO Brad Windecker led a panel discussion with customers of various sizes to illustrate how OrchestratedBEER provides them a Single Source of the Truth.
Following the Brewers Association key note on the State of the Industry, our 5th annual informational panel focused upon how OBeer can empower breweries to make the best business decisions, addressing concerns of increased competition and a more complex marketplace.
In all, it was another successful CBC for OBeer. We’re excited to see the results of our time there and how it translates to an even better solution for brewers in the future.
Sponsoring Brewbound’s Brew Talks
OrchestratedBEER was honored to be a lead sponsor of Brewbound’s Brew Talks series, this year taking place at Nashville Underground. The round table discussion was streamed live online and broken up into two sessions. The first session focused on “Marketing Craft and Creating Experiences,” and the second on “Retail Strategies for Craft Brewers.” The entire crew from Orchestra was in attendance and proud to sponsor this event for the first time.