About Kelsey McFarlane

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So far Kelsey McFarlane has created 30 blog entries.

Pricing Beer 101 : How to Price Beer in an Ever Changing Market

Pricing Beer 101 : How to Price Beer in an Ever Changing Market There's been a huge shift in beer distribution and how brewers are selling and bringing beer to the market. We’ve touched on how the shifting tasting room model and how self-distribution are becoming more and more popular with breweries. With this shift in the industry, how do [...]

By | March 23rd, 2018|

Orchestra Gives Back

Orchestra Gives Back Spring has sprung and the Orchestra Software team is busy volunteering, by giving back to the local community. Every quarter Orchestra Software, the team that powers OrchestratedBEER, also organizes volunteer outings for it's employees. In addition to a blood drive and bone marrow registry, the team volunteered at the Oregon Food Bank and Dress for Success. [...]

By | March 22nd, 2018|

Orchestrated Regionals Preview 2018

Orchestrated Regionals 2018   The first Orchestrated Regional Visit is right around the corner, so we wanted to give you a preview of what exactly Regionals are and what you can expect when attending. This is the 2nd year that Orchestrated has put on Regionals, with the intention of bringing full-day workshops to our customers. It allows users to meet [...]

By | March 9th, 2018|

How to Efficiently Handle Beer Recalls

How to Efficiently Handle Beer Recalls   Beer recalls: they're one of those things that brewers hope never happen to them. However, with craft breweries striving for high quality products while staying ahead of the market, they're unfortunately something that brewers are forced to deal with. It's important for breweries to stay ahead of the recall game. And when facing [...]

By | March 6th, 2018|

Handling Hop Contracts in a Saturated Market

Handling Hop Contracts in a Saturated Market Hop production is at an all time high, with over 100 million pounds of hops being produced in 2018. Previously the market has seen issues in the hop industry. A dry season in 2015 had breweries over estimating and signing large hop contracts in order to secure their needs. With today's saturation of [...]

By | February 15th, 2018|

Orchestrated Services University : Go-Live!

Orchestrate Services University: Go-Live! Cue the Pomp and Circumstance! It's finally Go-Live week at Orchestrated. Implementation is an extended process built to set breweries up for success and help them utilize the software to the fullest. After 8 weeks of one-on-one calls and setting up a custom database, our breweries are finally going live and able to use the software [...]

By | February 13th, 2018|

Beer Distribution 101: Self Distribution vs. Distributor

Beer Distribution 101: Self Distribution vs Distributor Traditionally there has been a three-tier system when it comes to beer distribution. It's where a brewery sells beer to a distributor, who in turn sells it to the customer. With thousands of current breweries and new breweries opening daily, breweries are turning to self-distribution to sell their product. They're making this change [...]

By | January 31st, 2018|

Orchestrated Services University: Week Seven

Orchestrated Services University: Week Seven It’s the final week before ‘Go-Live’ at Orchestrated Services University. Over the course of implementation, we have closely followed Spiral Brewing, but the February Go-Live class is more than just Spiral. In week one we discussed other breweries headed for a similar go-live. Common Bond Brewing, Mantra Artisan Ales, and Temperance Brewing are all aiming [...]

By | January 26th, 2018|

The Emerging Tasting Room Model

The Emerging Tasting Room Model Does a tasting room help expand and grow your brand and brewery? According to the latest numbers from the Brewers Association, there are over 7,000 breweries in the US. With the ever-expanding craft beer market, breweries are taking to a newly emerging tasting room model. With this change, they're looking to increase profit, define their [...]

By | January 24th, 2018|

Orchestrated Services University: Week Six

Orchestrated Services University: Week Six It’s time for another Orchestrated Services University wrap up. Last week we continued to learn about the production process, diving deeper into how beer gets made in OrchestratedBEER, and every step any beer goes through in order to keep the detailed batch trace accurate. Any beer brewed through OBeer is batch traced, meaning that [...]

By | January 19th, 2018|