About Kelsey McFarlane

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So far Kelsey McFarlane has created 28 blog entries.

Understanding Brewery Production Costs

Understanding Brewery Production Costs Understanding your brewery’s production cost is the first step on the road to profitability. Joe Satran of The Huffington Post broke down why some 6-packs of craft beer go for upwards of $12. Based on his findings from a small sample size of just over a dozen breweries, costs for a standard 6-pack could break down [...]

By | June 20th, 2019|

5 Ways to Increase Customer Engagement and Grow your Brewery

5 Ways to Increase Customer Engagement and Grow Your Brewery Grow your brewery's customer engagement both digitally and in person, to increase profits. Getting customers involved in your business is crucial in today’s marketplace as breweries are becoming more and more competitive to keep people coming back. Here’s 5 ways to increase customer engagement and grow your brewery: Increase On-Premise [...]

By | June 6th, 2019|

Expanding Your Brewery Through Entering New Markets

Expanding Your Brewery Through Entering New Markets The craft beer industry has eclipsed the 7,400-brewery mark, with room to grow, at least at the local level. With the Taproom model being the biggest outlier, growing at 40%, it signals that there’s still a desire to appeal to ever-evolving tastes at a local level in an increasingly competitive market.  With increased competition, changing tastes, and the need to stay local, relevant and unique, many breweries are considering expanding into new beverage lines. Adding new beverages can [...]

By | May 7th, 2019|

Top Benefits & Best Practices for Hop Contracts

Top Benefits & Best Practices for Hop Contracts Hop Contracts are becoming increasingly important as the number of breweries entering the market recently surpassed the 7,400 mark. Buckling down on the business was heavily emphasized across the board in seminars at the recent 2019 Craft Brewers Conference in Denver. Properly handling hop contracts was suggested as one of many [...]

By | April 26th, 2019|

Orchestrate 2019 Recap

More than 300 employees from breweries, distilleries, cideries and other craft beverage makers around the world descended on Portland, Oregon for Orchestrate, our annual user conference.Now In its 7th year, the annual Orchestrate conference provides a central meeting place for OBeer brewery software users to network, attend classes, discuss future trends and outline steps to digitally transform brewery business operations.Orchestrate offered 50+ classes [...]

By | February 14th, 2019|

5 Reasons to Attend Orchestrate 2019

5 Reasons to Attend Orchestrate 2019   The best minds in the craft beer industry will descend on Portland this February for Orchestrate 2019, our annual user conference. Our last conference helped attendees “Level Up” with a rad 8-bit retro video game theme. This year’s theme is all about helping amp up your business and “Rock Your Craft” in 2019. [...]

By | January 7th, 2019|

CBC 2018 Recap

CBC 2018 Recap We’re excited to have had another successful week at the Craft Brewers Conference in Nashville. Here are some of the highlights of our time in the Music City. A Strong Presence on the BrewExpo Floor For the second consecutive year, the OrchestratedBEER booth had a larger 20’ x 30’ footprint which was readily easy to find via [...]

By | May 8th, 2018|

Three Ways to Explore OrchestratedBEER at CBC in Nashville

Three Ways to Explore OrchestratedBEER at CBC in Nashville We’re headed back to CBC again, this time in Nashville, Tennessee. And just like last year, we’re offering you three ways to explore OrchestratedBEER while at CBC. Booth 2424 Stop by Booth 2424 to see the latest OBeer innovations we’re debuting at CBC. While there, learn more about our limited time [...]

By | April 27th, 2018|

4 Ways Breweries Can Remain Competitive Amid Beer Market Saturation

4 Ways Breweries Can Remain Competitive Amid Beer Market Saturation It's clear that the craft beer industry is changing, as breweries are dealing with a more mature market than previous years. Comparing the beer market in 2018 to 2017, the craft beer industry only grew 4% in 2018 compared to 5% in 2017 according to the Brewer's Association. The overall beer [...]

By | April 13th, 2018|

Pricing Beer 101 : How to Price Beer in an Ever Changing Market

Pricing Beer 101 : How to Price Beer in an Ever Changing Market There's been a huge shift in beer distribution and how brewers are selling and bringing beer to the market. We’ve touched on how the shifting tasting room model and how self-distribution are becoming more and more popular with breweries. With this shift in the industry, how do [...]

By | March 23rd, 2018|