OrchestratedBEER Customer Firestone Walker Brewing Company will be providing 25 cases each of its Pale 31, Double Barrel Ale and Union Jack IPA for SAP’s Field Kick-Off Meeting (FKOM) at the Venetian Palazzo Congress Center in Las Vegas, January 22nd–24th. With more than 5,000 SAP employees and ecosystem partners in attendance, it is one of the largest SAP events in North America. The FKOM event provides great exposure for Firestone Walker and craft beer to a demographic that may have little exposure to the world of craft beer.
Orchestra President Brad Windecker made the initial announcement via email:
“We’re very excited to announce confirmation that OrchestratedBEER’s Craft Brewery customer – Firestone Walker Brewing Company, will be providing great craft beer for the FKOM Celebration Night. As you may know, Firestone Walker is one of the fastest growing and most well-regarded craft breweries in the country, and has been a key OrchestratedBEER Customer since 2011. They truly exemplify the type of company that is investing in the SAP Business One and OrchestratedBEER platforms to take their business to the next level.”
Firestone Walker has been using OrchestratedBEER brewery management software, built on the SAP Business One platform, to help automate back office operations and increase production efficiency of its craft brewery facilities.
The beer will be available at all 26 bars at the FKOM Celebration Night, which also features a musical guest appearance by legendary rock band Foreigner. To help attendees unfamiliar with craft beer, there will be placards on each bar describing the characteristics and profiles of the Firestone Walker beers.
“Including small and medium enterprises in events like FKOM continues to show the commitment by SAP to the SME market. This is a great story for SAP, Orchestra, and Firestone Walker.” added Windecker.
SAP FKOM Las Vegas will take place January 22–24, 2013, at The Venetian | Palazzo Congress Center, Las Vegas, NV. SAP FKOM Las Vegas is SAP’s largest yearly sales meeting, where SAP colleagues from across the region gather to gain and exchange information that will drive success in 2013.
About Firestone Walker:
“Firestone Walker Brewing Company began as a small brewery with roots in the wine country on California’s Central Coast. We are now a regional craft brewery with a singular purpose—to craft the world’s best beers. Passionately in pursuit of the perfect beer…and never satisfied. We are living beer.”