Orchestrate 2015 recap

Windecker delivering the Orchestrate 2015 Keynote


We recently hosted our fourth annual user conference, Orchestrate 2015, here in our hometown of Portland, Oregon. Under a new name, Orchestrate is the annual user conference event for OrchestratedBEER and OrchestratedSPIRITS software users to discover how to better utilize new and existing software features as well as network with fellow users.

Growth & Change in the Craft Industry

The focus for Orchestrate 2015 was helping craft brewers get to the next level of evolution as a business during rapid industry expansion.

Orchestra President, Brad Windecker kicked off the conference with a thought-provoking keynote highlighting the growth and change in the craft beverage industry. Windecker also challenged all breweries, distilleries to change the overall thought process to accommodate long-term growth. “Growth requires a change in thinking”, said Windecker. “The industry is changing rapidly all around us with constant growth and consolidation. If you don’t adjust your thinking to focus on long-term growth, you will continue to encounter chaos and confusion with each stage of growth.”

Customer First Values

Windecker went on to define how Orchestra Software’s mission to solve the challenges of growing craft beverage manufacturers is entwined with customer-first values. “Orchestra’s values permeate everything we do, from our product road map to the way we handle support calls. Nothing is more important than having great people at Orchestra who care deeply for our customers and their long term success.”

Aside from the main keynotes, Orchestrate 2015 also featured more than 40 breakout sessions related to the business of craft beer and spirits. Customer-led sessions allowed users to share first-hand experiences handling real-world brewing and distilling scenarios using Orchestrated.

The OBeer Partner Network

A highlight for Orchestrate attendees was the increased variety of sponsored speaking sessions coinciding with the debut of our new partner exhibitor hall concept. The emphasis on partnerships at Orchestrate 2015 provided opportunities for attendees to connect with partner representatives and explore solutions that perfectly complement the Orchestrated platform.

Orchestrate 2015 sponsors and speakers included Baker Tilly, Concur, Beverage Business Builders, HighJump, VIP, ProLeiT and ShipCompliant. Keynote sponsor speakers from the University of Portland introduced the latest partnership with OrchestratedBEER as part of its Master Strategist: Craft Beer Business.

The biggest takeaways for Orchestrate attendees were the actionable insights that came from learning, sharing knowledge and networking with other users.

“No other company cares more about the challenges facing craft beverage manufacturers than Orchestra.” added Windecker. “We’re working harder than ever to solve those challenges with simple, easy-to-use solutions.”

Orchestrate will continue to be centered on feedback, learning, growing the partner network and improving the overall Orchestrated user experience.

The improvement trend will continue into Orchestrate 2016 with more sessions, bigger venues and more attendees as Orchestrated products continue to set the standard for business management software.