In previous posts we introduced you to the daily lives of Penny the brewery accountant, Bruno the brew master, Sal the Sales Guy and Peter the Inventory Mgr. This segment focuses on the life of the brewery owner through the eyes of Bill. Bill’s story embodies the brewery owner persona and the constraints encountered due to multiple systems and inefficient processes.
As the industry grows so does the competition. Quality beer is the ticket to the show, but keeping that beer on the shelf, production streamlined and financials in control are just as important. Bill’s Brewery knew how to make the “Good Ish” but struggled to connect the dots between their multiple brewery tools and systems. Bill changed all that with OrchestratedBEER. This is Bill’s story
A passion for craft beer and an entrepreneurial spirit, Bill decided to start his own craft brewery. Bill crafted a solid business plan, presented it to the bank and got approved for a loan.
Bill understood the long-term consequences of settling for cheaper alternatives throughout the brewery, so he invested in a prime building location, hired the best talent, and bought top of the line brewery equipment.
The Brewery Comes Undone
Bill’s gleaming brewery was soon up and running with the best equipment money could buy and word traveled quickly that Bill’s brewery was putting out some kick-ass beer. Bill’s brew master, Bruno, quickly made a name for himself and that “Good Ish” beer. Bruno’s bottled magic was flying off the shelves. The brewery was making beer as fast as they could but couldn’t manage to keep up with demand as raw material shortages occurred, invoices went missing and inventory counts were out of date.
As production ramped up, Bill’s brewery began to unravel. Bill’s convoluted arrangement of bookkeeping software, hand written notes, web apps, spreadsheets, and proprietary knowledge was beginning to take its toll on his employees, customers and consumers. Though his consumers remained loyal, his customers grew impatient with Bill’s inconsistent output and unfulfilled promises. Bill knew the business was about to come undone. Bill needed help, fast.
The Light Bulb
After some research, Bill came to the conclusion that “The problem” wasn’t an isolated issue with any one person or department. “The problem” was actually a brewery-wide issue. An inability to connect the dots between the spreadsheets, bookkeeping software, web apps, proprietary knowledge and hand-written notes was causing delays and frustrations across EVERY department.
Then Bill discovered OrchestratedBEER, the all-in-one brewery management solution. After some initial research, Bill learned that the best run breweries used OBeer. With nearly 200 breweries and 1000 daily users, Bill knew he had to take a look at OBeer. Bill called up a few of his brewery friends and found out that OrchestratedBEER actually solved the challenges that breweries like him had.
All-in-One Brewery Management Software
With OBeer in place, Bill’s Brewery is now centralized. From accounting in the back office to iPads on the brewery floor. Now Bill knows where the cash is sitting on the brewery floor at any time. No more guess work or frustrated employees unable to do their jobs because of mismatching records and disconnected systems.
With real-time inventory posting, automatic journal entries, a drag & drop production scheduling and sales processes all speaking the same language, Bill’s Brewery was able to meet current demands and anticipate future demands.
Bill has a new foundation built on OrchestratedBEER.